The Reputation Economy
Rachel Botsman on how online reputation is becoming a currency
AMP Amplify Festival 2013
Online reputation is becoming a bigger and bigger problem (or opportunity) for organisations and individuals. Rachel is here to open our minds to where this could be going. First, a little on Rachel:
Named by Monocle as one of the top 20 speakers in the world to have at your conference, Rachel Botsman has already presented at high profile events including The Clinton Global Initiative, TED, HP, Google, and No.10 Downing Street.
She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. Her work has taken her to every continent, except Antarctica.
Rachel opens by stating that she thinks reputation will become a currency more powerful than our credit histories. To help paint the picture of what might happen, she asks – what is reputation?